Blue Summer and Four Fairies and a Prince’s owners have a story of collaborating to help each other grow their business – Expressly gave them a simple and effective way to extend that to online customer acquisition.
Same audiences, non-competing stores
They both speak to the same audience, with different products: Blue Summer sell a range of innovative travel essentials, their key product being the ‘Kikoy’. Four Fairies and a Prince specialise in kids clothing, inspired by Northern European fashion and designs.
Via Expressly these two non-competing merchants targeted their respective customers with an exclusive offer and invitation to sign up to the other’s website.
It just makes sense
”For a fast-growth business like ours" says Caroline from fourfairiesandaprince.com "Expressly can be a true lifesaver. It helps us tap into new audiences, while solving one of the key pain points for our new customers: the tedious onboarding and registration process”.
Italian food and design delivered
Tapping into the Italian brand
Everybody loves good Italian food and Italian design. Nifeislife.com and Vivendo.com know that very well, and are growing stars in delivering just that in London and the rest of the UK.
10x better lead conversion
Expressly helped them make the most of their overlapping audiences, and launch a cross-site customer acquisition campaign, leading to 10x better lead conversion.
Paco from Nifeislife.com says: “We’re constantly looking for innovative ways to broaden the options for our customers, starting from our exceptional Italian food brands, and including other ‘Made in Italy’ products. Expressly helped us do that with design.”
Settling quickly in a new home
New movers disadvantage
Going through the pain of moving homes and finding ourselves in a new area, without the comfort of local knowledge – it’s an all too common experience for home movers.
Bridging the gap
What if a new mover could learn about local, exciting new options directly from the rental company?
Rentify, a leading online Real Estate agency, has been trialling just that – with the help of Expressly – providing access to relevant offers from leading delivery and local services to their customers.
A service, not another chore
With the simplicity of ExpresslyLinks, home movers can leverage their data at Rentify to get registered with 1-click and enjoy new services at their new home.
Caring about kids
The best products for your kids
Tidy Books is a growing retailer specialising in kids’ bookshelves design, encouraging kids to read and be tidy all at once. Looking after their health, Naif provides quality skincare products, appealing to parents who want to best for their children as well.
Parents across the UK have been great customers to both companies, and Expressly helped them discover one another with a simple, effective cross-marketing campaign.
Visibility is for free!
Both websites emailed an exclusive offer to each others’ customer base – and with performance-based fees, they were able to limit costs only to the customers that decided to visit, effectively accessing increased visibility at their most valuable targets at no cost.
Treating your children
Endless supply of partners
Tidy Books did it again – through the Expressly Network, they met and established a connection with The Little Emporium, a growing shop targeting families with fresh clothes for their kids.
Through the self-serve Expressly portal (GET STARTED), they fully independently set up a cross-email campaign with exclusive offers.
Similar goals call for collaboration
Both companies are looking for increasing their visibility – and ultimately customers and sales – and have found in Expressly a way to tap into collaboration with other ambitious growing companies.
A relationship from click 1
Tapping into the same audience of parents already buying at another store is much more efficient than paying for clicks at major traffic outlet – and a lot more personal, starting a real relationship with a potential customer from click 1.
Rewards with a twist
New exciting offers
Through Expressly, Addison Lee found new exciting offers to add to their own Club Lee reward programme, from top brands with affinity to their customers.
Having new, fresh offers is key in Addison Lee’s renewed strategy and branding. Expressly’s 1-click journey is particularly valuable for the busy Addison Lee corporate client base – mainly professionals from top City firms, saving them the chore of typing their details when they want to access one of the exclusive offers.
And it’s been easy: Expressly managed the full process end to end, with Addison Lee providing guidelines and approving the negotiated partnerships. Little effort to add a lot of value to their customers.