It’s time to get set for two significant rule changes that will affect online advertising and pop-up notifications on your ecommerce website. Stricter rules on cookies and tracking are being introduced by the European Union, whilst Google now lowers the search rank of mobile sites that use intrusive, full-screen interstitials (pop-up banners) as of 10th January 2017.

Research conducted by performance marketing specialists Expressly revealed that less than 7% of small-medium businesses advertise on post-checkout pages, purchase confirmation emails or mobile app screens. 

Picture a new store on your local high street. The staff repeatedly hands promotional leaflets to the same lady walking by (95 to be exact). She declines day after day, but eventually pays a visit.