We live in the Age of Disruption, so it never ceases to amaze me when marketers, of all people, have a knee-jerk reaction to any new legislation.
Rule number 1 of marketing: look for an opportunity in every problem.
Yes, preparing for the implementation of the EU’s General Data Protection Regulations (GDPR) is going to cause some pain. But, if you take the trouble to think it through, you’ll see GDPR is actually a fantastic opportunity.